Following is my quote in text form:
Why does no one care about licensing agreements? Because for the most part there's no enforcement. It's much the same reason many people used to ignore the old 55-mile/hour speed-limit. What do I care what I agree to in a click-through agreement when I've never, ever experienced such an agreement being enforced. Now I'm not saying that I shouldn't care, it's just that I understand to some extent why people generally don't. As companies (notably Microsoft) begin enforcing and policing these agreements against consumers, then you'll see people suddenly care. Bottom-line, consumers will put their energies into eliminating roadblocks to whatever it is they really want to do. When code-bloat and license agreements become roadblocks, that's when people will care.
--Jonathan Gennick on the Computer Book Publishing mailing list, Tue, 25 Jun 2002